How Much Do You Know About Web Site Conversion?

by Mario Churchill

Do you even know if your web site converts? Well, believe it or not web site conversion is about taking analytics and the statistic or information from your files and programs, then using them to help your visitors find what they are looking for on your web site. It guides them to do certain things while they are on your site. Like a navigational system.

Things like buying your products or reading information you might have listed on your web site for instance. Or to get them to sign up for email newsletters the opportunities are endless obviously.

Internet web site conversion simply put, allows you to show your visitors all about your web site, what its about, products and information, then in turn asks them to give you information to send them special offers or newsletters via email or regular mail. In a big way, you find out exactly what it is your customers are looking for and what it is they would like to see on your web site. Products, information, sales, whatever the case might be.

By getting your site to convert and give reasonable style with measurable return on your investing in your website it's the best way you could possibly operate your business online.

By using website conversion nine out of ten web site clients see at least double digit growth using the conversion platform. This is definitely a good standard for the web site if it is just starting out and beginning to grow.

Web site conversion isn't difficult though you might not understand it, some people will use different companies on the Internet to help them with the web site conversion for a fee, which is perfectly normal. They often times explain how the web site conversion is going to work and how in the long term view of things benefit your web site as you start to see the growth and the generation of visitors to your web site. As well as returning visitors to your web site.

They encourage the probability of introducing new products or information on your web site for those returning visitors as well as the generated traffic that has never been to your web site. Either way both are an investment.

Web site conversion simplifies all the different areas you might not be familiar with starting out with a new web site and these companies can provide you with information or perhaps even help you on your web site conversion and all that pertains to getting that task accomplished.

However, for some people they are content with the generation of traffic they are already receiving through the use of Internet advertisements, and banners, but the web site conversion isn't really about this, its more on the selling power of your web site and the returning customers that will come back to your web site.

More web sites are doing the web site conversion with the help of different companies simply because of the turn out they see on other web sites. These web sites and affiliates know the program and how it operates, if you are unsure do a bit of research as well as talk to those who know about web site conversion.



About the Author
Mario Churchill is a freelance author and has written over 200 articles on various subjects. For more information on web site conversion checkout his recommended websites.

Improve Your conversion Rate With An Online Sales Silo

You're probably wondering what an online sales silo is and why you need to create one. In the past, sales and marketing experts told us to create a sales or marketing funnel. You dump all of your prospects into a wide funnel and a few would drop out of the bottom of the funnel that may turn into customers. Using the power of the search engines, you drop highly targeted prospects into a silo instead of a funnel. Once they are in the silo, you lead them directly to the product or service they were searching for and sell it to them.

Why does the online sales silo work so well? In today's society we all have the same problems, lack of time and too much to do. We're unfocused and our attention spans are now measured in seconds. For example, recent studies show that when we visit a new website we decide within 3 seconds if we're going to stay. If the graphics load too slowly, we don't like the colors or fonts, or if we don't find what we're looking for in 3 seconds we abandon that website and move on to the next. We're a society that thrives on instant gratification because our time is precious and we have a million other things on our mind.

When you do a Google search you're looking to solve a problem or you're looking for some form of pleasure or entertainment. When your prospect has a problem they want an answer immediately. They type in a keyword phrase and they land on your webpage where they find your product or service that solves their problem. They complete their purchase and it's a win-win for both of you.

Sounds simple doesn't it? Then why doesn't it always work that way? Because when they type a keyword phrase they're expecting to land on a webpage that contains those keywords and a solution to their problem. If they type "lower back pain" in Google, they want to land on a webpage that offers a solution to their lower back pain. If they land on a chiropractor's home page with beautiful colors, holistic music playing in the background and a picture of him holding a model spine, they get frustrated and click away.

When someone searches for "lower back pain" their back hurts and they want to land on a webpage that tells them how they get rid of their "lower back pain". They don't care what's causing it and how qualified the chiropractor is. They want their "lower back pain" to disappear now!

When you create an online sales silo you create a process that will take them by the hand and lead them directly to what they're looking for. Imagine walking into WalMart and the greeter asks you what you're looking for. You say you're looking for a new pair of running shoes and he takes you by the hand and takes you right to the running shoes. He doesn't' take you near the shoe section. He doesn't take you to the dress shoes or the casual shoes. He takes you right to the running shoes. No distractions. No confusion. Instant gratification.

Turning your website into an online sales silo is a simple process. Using this process will improve your conversion rate, increase user satisfaction, increase your repeat visitor rate and improve your bottom line.

Step 1: Identify what action you want the prospect to take. Do you want to collect their contact information so you can contact them? Do you want to sell them a product on the spot? Determine if your goal is going to be lead generation or to complete an ecommerce transaction.

Step 2: Identify the keywords and keyword phrases that best describe your product or service. Imagine your prospect searching Google and you want them to land on your website. What keywords would they type to find you? You can use keyword research tools like Wordtracker (freekeywords.wordtracker.com) and Google's keyword tool (https://adwords.google.com/select/KeywordToolExternal)

Step 3: Create separate landing pages on your website for each keyword phrase. This webpage should contain only information about that particular keyword phrase. If the keyword phrase is "lower back pain" the webpage should only contain information about solving lower back pain. Keep the reader focused on lower back pain and don't distract them with other services you provide.

The landing page should have a compelling headline that contains the keyword phrase like "7 Ways to Eliminate Lower Back Pain Instantly". The search engines like headlines with keyword phrases. Your content should also contain the keyword phrase to keep the reader focused on what they're looking for.

Stay focused on one keyword phrase or topic per webpage. If you also talk about how you can solve foot pain on the same page, they'll get distracted and forget about their lower back pain. Remember to take them by the hand and lead them directly to the solution their looking for.

Step 4: Make it easy for them to complete the transaction. If you're collecting leads then make the contact form short and easy to complete. Give them a free report, free consultation or some other compelling reason for them to you their contact information. If you're selling them something, make the Buy Now button very clear and visible. Also make the checkout process very easy to complete.

Step 5: Give them an easy way to contact you if they have questions or difficulty on the website. Add your telephone number and an email address to the landing page so they can easily contact you.

Step 6: Add a privacy policy and terms of service agreement to your website. This adds credibility to your website and shows the visitor that you are a real company providing quality products and services.

Step 7: Follow up the transaction with a series of emails. The first email should be a "thank you" email with the details of the transaction. Thank them for signing up for your newsletter and tell them how to download their free report. If they purchased a product, thank them for their purchase and give them some tips how they can best use the product. Follow up with an email every other day for a week giving them more information about your products and services, and always direct them to your website for more information.

That's how to create your online sales silo. Remember to keep the website visitor focused on one topic and only one topic and you'll see your conversion rate soar!

Increasing conversion by SitePal's Talking Characters

Most website visitors leave a site within a few seconds after landing on it. If you can't make them stay a little longer, you will lose them. What's worse is they'll leave your site for your competitors'. Make your web visitors stay a little longer, and increase your chance of generating leads.

Many people believe they need more website visitors to increase leads. But, if you have a steady stream of visitors, you won't need more website visitors to close your sales or generate leads online. According to a study, less than 4% of website visitors actually buy your products or invest in your services. This is called the conversion rate. Most website conversion rates are actually somewhere between 0% to 4%. If you have less than 1.5% it is wiser to spend more time improving your conversion rate than trying to increase number of visitors.

A Study showed that a SitePal-integrated site performs better.

SitePal is an Internet-based subscription service that allows you to create a wide-array of animated speaking characters, which can be added to your website for a variety of professional and personal applications. According to Dr. Ralph F. Wilson's article Engaging Site Visitors with SitePal Animated Speaking Characters, a SitePal-integrated website increases the website visitors' average time on the site by 33%. The article also shows that website visitors for a SitePal-integrated website views 17% more of a page than a non-SitePal-integrated website.

What can SitePal do?
A SitePal avatar can deliver your message. Unlike other web streaming audio you can deliver your message in a friendlier way since SitePal is a human-like talking character. It moves its eyes as you move your mouse on a website as if somebody on the page is watching you. The avatar can also answer visitor's questions by speaking, or it can introduce benefits of some of your best selling products. A live voice is friendlier and more powerful than text on a webpage.

Some SitePal integrated websites.

Think Big Real Estate
In a very competitive marketplace, Think Big Real Estate.com needed to stand above the rest of the competition. With statistics showing that over 75% of homebuyers search for a new property by using the Internet, Think Big executives wanted to be sure to grab the attention of every potential client that visited their website.

Goldfish Software, LLC
Goldfish Software implemented SitePal to provide customers with more consultative information about its products. As a result, the company has experienced an increase in conversion at a rate of 33% since the launch of the SitePal character.

How to integrate SitePal to your website

You first design the avatar's appearance such as gender, hair style, accessories and so on. You can do this through SitePal's web-based admin page. Then record audio file. (There are several ways to do this) Then you will get a few lines of Javascript code which you need to put into your web page's code.

Having a SitePal character in your website will certainly help you stand out among your competition's websites.

Grab now SitePal for your site!.

Have you been to one of those websites that has an animated talking avatar? There is no doubt, the Sitepal buddies are all the rage now and they are COOL! They will soon be all over MySpace I am sure.

Welcoming someone to your site with just text and pictures is a trick few websites master. That's where the Sitepal buddies come in. These talking animated avatars are there to serve as anything you want them to. You might use them to greet your customers, tell them about special deals, tell them what your site is about, explain your companies return policies, ....anything you can dream of. These little animated buddies aren't as good as real salesmen, but they sure give your site a cool vibe.

There are no downloads and any site owner should be able to use Sitepal quite easily as very little technical skill is required to get you up and running. You can personalize your character by choosing through hairstyles, face models, facial hair, shirts, and accessories. You can also choose between background settings or use your own.

The Sitepal buddies are available in 14 languages now and over 60 voices. The truly fun part is their text to speech option where the avatar speaks whatever you type in. It is IMPOSSIBLE to not play around with that for at least a couple of minutes!

All sorts of people are starting to use this technology now including MySpace subsribers, Ebay auctions, and tons of online businesses. This is the wave of the future as I see it and if you haven't stumbled into a site using the Sitepal buddies yet you soon will!!

How To Create High Conversion Lead Capture Pages

By Gabriel Aguinaga

In today's competitive marketing arena, it pays to have an edge. Any business, big or small must be absolutely committed to obtaining a fresh flow of exclusive, interested and responsive leads.

In order to remain competitive in the highly sophisticated and intensely competitive Internet Marketing Niche, savvy entrepreneurs must rely on a dedicated networking scheme. One of the most successful ways to garner a piece of the market is through a lead capture page (sometimes referred to as a squeeze pages).

Lead pages are one-page web sites designed to provide only enough information to attract a users attention, arouse their curiosity and inspire them to opt in to your designated opportunity.
Effective lead capture pages can be built with relative ease and their primary function is to highlight the benefits of your offer, provide an online information form that interested parties fill in and allow you permission to contact them directly with subsequent information. In the industry, this is referred to as an opt-in lead.

You may be asking, why should I bother with constructing and maintaining a one page website whose only purpose is to give users the option of continuing or not continuing with their search? Extensive Market Research has proven what Internet Marketers have known for ages, Users do not always commit to a product or service in their first encounter online. Therefore, providing just enough titillating information on your lead page to pique additional interest will often inspire users to request supplementary information.

Creating lead capture pages from scratch is not hard, but there are several tried and true components that are essential in your design:

Your lead page must contain a synopsis of the most pertinent information relative to your product, while having enough pizzazz to grasp a readers attention.

Bulleted points extolling the benefits of the next click (either by use of a proceed, continue or submit button) will serve to whet a users curiosity, thus bringing the desired traffic to your site.

Employing an auto-responders function is essential at this point in order to expedite immediate response. The follow-up e-mail should be comprised of interesting and compelling data about your product and/or service and should be designed to make YOUR product or group stand out from the crowd, thus generating business back to you.

Easy to use software is available to assist first-time marketers in their production of lead pages that look professional and personalized. Your primary goal is to develop a positive rapport with potential clients, so providing some insightful, personal information about yourself, such as your pets, hobbies, family, etc., can create an aura of bonding with the reader.

Establishing this type of mutuality with the reader intimates that you are a person who is likeable, friendly and able to be trusted, which, in turn, can go a long way in swaying a reluctant buyer over to your side.

Once a visitor provides their contact information, you will immediately receive it. You can then employ your marketing skills to their maximum via email or telephone, where you now have a prime opportunity to promote your particular offer.

As a marketing tool, the lead page performs as a multi-tasking agent for your company. It serves to entice prospective buyers, allows you to elaborate on your product and provides you with information on who visits your affiliate site. Most importantly, you will now have legitimate contact information, which can be used to communicate directly with your intended clients.

About The Author
Gabriel Aguinaga is a professional online marketer and the owner of a very popular website, LeadCapturePageCreator.com. To grab a free list-building course or to grab a copy of his famous lead capture page creator software, visit: LeadCapturePageCreator.com

E-mail Marketing: Increasing Your Conversions and Exploding Your Sales

By Brad Semp

The internet has allowed businesses from around the world to increase visibility and exposure to more potential customers. Businesses that use e-mail marketing are able to increase customer conversions leading to higher sales and profits.

The world of internet marketing has opened doors for businesses in more ways than one. In general, the internet has destroyed traditional boundaries by connecting businesses with client prospects and potential customers from around the globe. Unfortunately, the worldwide exposure doesn't necessarily translate to increased sales.

In order to take advantage of the increased exposure that the internet offers, the key component to improving your sales revenue is to convert your site visitors to customers. The percentage of the visitors to your site that buy your product or services is referred to as the conversion rate. Understanding, tracking, and improving your conversion rate should be the goal of any online business.

For this reason, business owners will place a heavy emphasis on those items that entice a person to buy. These items often include but are not limited to website graphics, sales copy, and sales mechanisms necessary to close a transaction. Although all are important and vital to the success of your online business, most businesses will only convert somewhere between 1 - 4% of visitors (for sales transactions).

To better illustrate this situation, let's look at an example of a site that receives 1,000 unique visitors per day. We'll assume a fairly high conversion rate of 4%. This means that 40 of your visitors are purchasing your product or service and are converted into a customer. The other 960 visitors leave your site without a completed sale.

What happens to the 96% of visitors who leave your site without making a purchase? In most cases, you've lost this person as a potential customer. Yes, it is true that some will bookmark your site and return at a later date to make a purchase. However, most of the visitors to your site will leave without making a purchase.

Are you resigned to the fact that not everyone will make a purchase? Is there something that you can do to increase your overall conversion rate of visitors?

The solution is e-mail marketing. E-mail marketing is important because it provides you with a way to contact many of those who left your site without making a purchase. How? All you have to do is entice your site visitors to provide you with their name and e-mail address. As soon as they do, you will begin to grow an e-mail list which is often considered to be the single most important asset in internet marketing.

There are advantages of using e-mail marketing as part of your business strategy. First, you gain the ability to sell future products to those people that have purchased from you in the past (i.e. your customers). This is an extremely effective way to increase your sales by selling to your "warm market". The first sale is always the most difficult; subsequent purchases are usually easier as the customer knows and is familiar with your website and products.

The second advantage of e-mail marketing works directly to improve your conversion rate. E-mail marketing enables you to contact those visitors who did not purchase from you but who did give you their name and e-mail address. Why is this important? Many statistics show that people often will not make a purchase until sometime between the 5th - 8th time that you contact them. Consistent contact and follow-up with those visitors through e-mail marketing techniques will help to convert additional site visitors to buying customers.

About The Author:

Brad Semp is the CEO and founder of iMarketing4,LLC(http://www.iMarketing4.com.com) and the CashMap Marketing System.Through Brad's research and personal usage experience,he endorses ListPing.com(http://www.ListPing.com)as an integrated,cost-effective solution for growing and managing your e-mail list.