Marketing Strategies Success(TIPS 9):The Truth About Direct Email & Email Lists Part 2 - What`s Safe

Greeting readers,

Today, you`re going to learn how to protect yourself and your money from ineffective email lists.I`m going to introduce you to the safe-and-sound distribution techniques that will ensure that your message is always welcomed into a recipients` inbox, not his/her Trash Bin.

This is last one!
The Truth About Direct Email & Email Lists Part 2: What`s Safe

Safe Email Marketing

Safe email marketing in the direct marketing/Internet marketing world is called OPT-IN EMAIL MARKETING.This is an important term and one you need to commit to memory as a fundamental building block in successful marketing.

You`ve probably seen ads in trade magazines offering "Opt-in Email Lists."This is your best bet when conducting a direct email campaign. Opt-in lists help you identify people that are "pre-sold" when it comes to receiving offers in the mail. By opting-in to a list, they let you know that they`re eager to read about something new and beneficial.

Safe Email Marketing breaks down into these 2 categories:

1.Paid Safe Lists
2.Opt-In List Rentals

PAID SAFE LISTS

This is a twist on opt-in email marketing where you pay for the privilege of being able to send email to a list of other marketers who have done the same.A paid safe list can range in price from $2 and up.

The advantages:you don`t have to send the emails using your ISP and you won`t have to worry about spam complaints and disclaimers.

OPT-IN LIST RENTAL

This type of list is similar to a standard "specialty" direct mail list.It`s targeted and aimed at people who are interested in what you have to offer.

Companies that offer list rentals usually collect millions of email addresses by advertising well-branded, popular products and services.Also they may offer no-cost
newsletters and/or contests as a way to capture addresses.

Opt-in list rental companies ask interested people to fill out a form on their website.The forms gather as much info as possible, which allows the company to better categorize their email lists according to preferences by industry:
gardening,bodybuilding,Internet marketing, etc.

Of course you`re going to pay more to rent this type of list,but you won`t find a better-targeted audience for your offer.These companies do the mailing for you, so you won`t have access to the names.

Ok!

Marketing Strategies Success(TIPS 8):The Truth About Direct Email & Email Lists - What`s Unsafe

In today`s we`re getting "back to basics" the basics of direct email marketing AND email lists. This is a lesson you`ll really be able to put into practice!

What you`re about to learn will save you time, money, and frustration. So read carefully.The time you spend today will pay off for years to come and it will put you ahead of most marketers out there.

The Truth About Direct Email & Email Lists - What`s Unsafe

Unsafe Email Marketing

Unsafe email marketing is a method many people foolishly try, thinking it will yield big money fast.When you send an UNSOLICITED EMAIL to someone when you invite yourself into someone`s email box without invitation or permission that`s called SPAM.

If the people receiving your messages have no interest in your offer, or they simply don`t know you and don`t want to know you, chances are they`re tossing your message into the trash bin and you`re tossing your marketing dollars down the toilet.Sending spam and that`s exactly how your unsolicited message will be reviewed, regardless of the value of your offer gives your business a black eye and damages your reputation.and the "kicker" is:it doest`t` improve business!

EMAIL ON STEROIDS - BULKING UP IS BAD

Conducting a marketing campaign using BULK EMAIL will manifest the same results as spam.

You may have seen ads that say, "1000000 email addresses for only $29.95." Don`t fall for that. You`re only going to get spam complaints and your ISP connection may be shut down!

The reason for this is that most all of the bulk mail lists you see being advertised online are nothing but a list of email addresses that have been harvested from websites all over the Internet.These addresses and are then sold again and again as "targeted" bulk email.

WARNING:The only "target" here is your money!You MUST stay away from these bulk lists.They`re a waste. Remember that a list that`s advertised as "Targeted" is probably not accurate, reliable or safe.

If you were marketing a revolutionary new gardening tool, would you send 10000 direct mail pieces to names randomly snatched from the phonebook?

Or ...

Would it be wiser to send your offer a mailing list of people who have recently purchased gardening tools and products through mail order?

BULLSEYE NOT BULL

No legitimate businessperson would ever send thousands of emails to random people culled from the Internet.Bulk mailing is unprofessional and makes you look bad.

Bulk mailing can make your bottom line look bad, too.You want to do more than hit your target, you want to hit a bullseye on that target.Bulk lists aren`t the answer.
When you do a direct email or direct mail campaign to a RESPECTABLE rental list,if the people on the list have never heard of you before (called a COLD LIST), statistically,you`re likely to get a .005% response or less.

Does this mean that email campaigns are doomed before they start? No at all.As long as you use emails that are safe,you won`t be sorry.

So keep your eyes peeled for your next tips the SAFE way to Email.

Till Then da!!