Marketing Strategies Success(TIPS 9):The Truth About Direct Email & Email Lists Part 2 - What`s Safe

Greeting readers,

Today, you`re going to learn how to protect yourself and your money from ineffective email lists.I`m going to introduce you to the safe-and-sound distribution techniques that will ensure that your message is always welcomed into a recipients` inbox, not his/her Trash Bin.

This is last one!
The Truth About Direct Email & Email Lists Part 2: What`s Safe

Safe Email Marketing

Safe email marketing in the direct marketing/Internet marketing world is called OPT-IN EMAIL MARKETING.This is an important term and one you need to commit to memory as a fundamental building block in successful marketing.

You`ve probably seen ads in trade magazines offering "Opt-in Email Lists."This is your best bet when conducting a direct email campaign. Opt-in lists help you identify people that are "pre-sold" when it comes to receiving offers in the mail. By opting-in to a list, they let you know that they`re eager to read about something new and beneficial.

Safe Email Marketing breaks down into these 2 categories:

1.Paid Safe Lists
2.Opt-In List Rentals

PAID SAFE LISTS

This is a twist on opt-in email marketing where you pay for the privilege of being able to send email to a list of other marketers who have done the same.A paid safe list can range in price from $2 and up.

The advantages:you don`t have to send the emails using your ISP and you won`t have to worry about spam complaints and disclaimers.

OPT-IN LIST RENTAL

This type of list is similar to a standard "specialty" direct mail list.It`s targeted and aimed at people who are interested in what you have to offer.

Companies that offer list rentals usually collect millions of email addresses by advertising well-branded, popular products and services.Also they may offer no-cost
newsletters and/or contests as a way to capture addresses.

Opt-in list rental companies ask interested people to fill out a form on their website.The forms gather as much info as possible, which allows the company to better categorize their email lists according to preferences by industry:
gardening,bodybuilding,Internet marketing, etc.

Of course you`re going to pay more to rent this type of list,but you won`t find a better-targeted audience for your offer.These companies do the mailing for you, so you won`t have access to the names.

Ok!

Marketing Strategies Success(TIPS 8):The Truth About Direct Email & Email Lists - What`s Unsafe

In today`s we`re getting "back to basics" the basics of direct email marketing AND email lists. This is a lesson you`ll really be able to put into practice!

What you`re about to learn will save you time, money, and frustration. So read carefully.The time you spend today will pay off for years to come and it will put you ahead of most marketers out there.

The Truth About Direct Email & Email Lists - What`s Unsafe

Unsafe Email Marketing

Unsafe email marketing is a method many people foolishly try, thinking it will yield big money fast.When you send an UNSOLICITED EMAIL to someone when you invite yourself into someone`s email box without invitation or permission that`s called SPAM.

If the people receiving your messages have no interest in your offer, or they simply don`t know you and don`t want to know you, chances are they`re tossing your message into the trash bin and you`re tossing your marketing dollars down the toilet.Sending spam and that`s exactly how your unsolicited message will be reviewed, regardless of the value of your offer gives your business a black eye and damages your reputation.and the "kicker" is:it doest`t` improve business!

EMAIL ON STEROIDS - BULKING UP IS BAD

Conducting a marketing campaign using BULK EMAIL will manifest the same results as spam.

You may have seen ads that say, "1000000 email addresses for only $29.95." Don`t fall for that. You`re only going to get spam complaints and your ISP connection may be shut down!

The reason for this is that most all of the bulk mail lists you see being advertised online are nothing but a list of email addresses that have been harvested from websites all over the Internet.These addresses and are then sold again and again as "targeted" bulk email.

WARNING:The only "target" here is your money!You MUST stay away from these bulk lists.They`re a waste. Remember that a list that`s advertised as "Targeted" is probably not accurate, reliable or safe.

If you were marketing a revolutionary new gardening tool, would you send 10000 direct mail pieces to names randomly snatched from the phonebook?

Or ...

Would it be wiser to send your offer a mailing list of people who have recently purchased gardening tools and products through mail order?

BULLSEYE NOT BULL

No legitimate businessperson would ever send thousands of emails to random people culled from the Internet.Bulk mailing is unprofessional and makes you look bad.

Bulk mailing can make your bottom line look bad, too.You want to do more than hit your target, you want to hit a bullseye on that target.Bulk lists aren`t the answer.
When you do a direct email or direct mail campaign to a RESPECTABLE rental list,if the people on the list have never heard of you before (called a COLD LIST), statistically,you`re likely to get a .005% response or less.

Does this mean that email campaigns are doomed before they start? No at all.As long as you use emails that are safe,you won`t be sorry.

So keep your eyes peeled for your next tips the SAFE way to Email.

Till Then da!!

How to Get the Most SEO and Web Traffic Benefits from Blogging

By: Wilbur Corncob

The best way to get people and search engines (which means more people) to your website is by getting relevant inbound links. If you have some spiffy new gimmick on your website this may be easy as everyone will be linking to you.

However, with a basic, solid web page the process maybe much more difficult and slower. How do you get people to link to you?
The best way is to empty your wallet! Ok, just kidding, but first we will learn how easy that is.

For example there is a pay for blogging service that will cost you at least $5 per blog post (ie: per link) and maybe $25 or more. Now that will eat up your budget, and fast. These paid blog links don't come with any guarantee. You might get lots of visitors and you might not get any at all.

Pay per click is another great option for spending all your money. This will bring you visitors for sure and you'll know how much each one costs. That's it. There is no long term benefit. The ads show for only as long as you pay for them. When your money isn't on the table, you don't exist!

You can buy links all over the place and again this may end up costing you a pretty penny, you may or may not get suitable results but when you stop paying the results (good or bad) stop. You gain nothing for the future.

Now blogs are a great way to get visitors and develop a long term return. Blog posts tend to stick around for a long time. The trick here is to get people to blog about your website without forking over a bundle of your hard earned cash.

A great idea is to become a guest blogger. This would be where you write blog posts for other people's blogs. Read: your links on someone else's website for free!
This puts you in the drivers seat for a couple of reasons. First you have control over exactly what is said. Secondly, if you do a good job you may have the opportunity to make regular blog posts. That will build an audience on the blogs for your writing and turn into more and higher quality traffic for your website.

The key to being a great guest blogger is to write short (3 to 6 or so paragraph) posts that are interesting, informative, humorous and relevant to the topic of the blog (and your website). Of course they should have a link to your website. Don't over do the linking. Don't make it sound like an advertisement or something you just cut and pasted from your website.

A few minutes to compose a couple of well thought out paragraphs could do wonders for your web traffic. Keep looking for guest blogging opportunities and never use the same post for more than one blog. One post could bring a lifetime of traffic.
This may well be your most effective way to developing quality web traffic and enhancing your the SEO for your website(s).

Article Source:Reprinted Articles.com

About Author

Wilbur Corncob has made a list of almost 100 blogs that welcome quality posts from guest bloggers. Guest Blog List www.glrsales.com