Color: An Important Aspect of Business

by Joann Snell

The world was once black and white. The television had black and white programs and publications were mostly black. However, in the 60s, all that changed to what we see today. Therefore, we know color is now the best means of drawing attention to any media.

We each have our own tastes. Therefore, different people have different ideas in associating colors with products. There is no actual answer on what the best color would be for a product and at one time everything was done by chance. Now you can now find the best equipment and personnel in the design and printing industry that help produce beautiful labels. The same importance is now applied to producing the appropriate label as it is to producing a product. There are many family owned companies that guarantee in creating a label with 100% satisfaction and that gives a lasting impression.

Getting brand awareness that gives a lasting impression is a point of major concern for most companies today. By using a variety of logo or product colors you may decrease your marketing efforts.

Furthermore, the effectiveness of retail space is greatly reduced with the wrong colors. Sometimes, the variety of colors from different products may make a unique product blend with other products on the store shelf. Therefore, uniformity of a color is very important in creating brand awareness and a presence in the retail atmosphere.

The best way of making a product stand out from other products is with colors and materials that pop. Large manufacturers know that value and this is why they are always striving for color brilliance. You too, are sure to experience increased sales when your product has good shelf appeal.

Colors have a psychological influence in marketing The effect of colors in influencing the mind of the prospective customer is high. The moods and the sentiments are represented with colors. Symbolic representation is not blind, but an effective way of communicating the feelings spontaneously and strongly.

The changes we observe on earth with the advent of spring, the blossoming of the colorful plants and the joyful moods of the birds and other living beings. They all have been so synchronized that it stands testimony to the fact that color does have an effect on the human mind and the living beings. Therefore, as we verbally communicate to people in different dialects, so do the effects of colors in nonverbal communication.

The best example would be nature. As a creative artist, Mother Nature has made the best ever color combinations on earth. Whether it is color in flowers, in butterflies or in the other millions of living creatures. We as a civilized world had the basic lessons of the uses and impacts of the colors from Mother Nature.

While Mother Nature has used the same impact for its continuity, reproduction and sustenance, we today make use of the same for our selfish motives. Even more so in getting the target market attracted. To the ever expanding clientele, the language of the color has evolved as an effective marketing tool.

About the Author
Joann Snell is a freelance Graphic Designer. She specializes in print, corporate id, branding, and other marketing tools for small-medium sized businesses. For further information visit Jo's Graphic Designs at http://www.josgraphicdesigns.com.

Are All Cheap Inkjet Cartridges Bad?

Don't make the mistake of believing that the best value is always found in a cheap inkjet cartridges.

Frequently, value has several considerations other than the low cost you find in a discount printer cartridge and cut-rate ink refills. Aside from the damage that sub-standard ink can do to your printer, the durability, quality, and precision of your print job are all factors you need to consider when buying cheaper-than-normal inkjet cartridges

If you're looking for cheap inkjet printer cartridges, depending on the type of project you normally print, an OEM (original manufacturer equipment) cartridge may actually be your best value. Although a discount printer cartridge or other ink refills may be less expensive, many manufacturers' cartridges are developed for specific types of print. These cartridges are engineered to bond with your print media and to optimize your entire print job from start to finish; something not all third party cartridges are capable of doing.

A cheap printer cartridge may not deliver the long-term durability that your print job requires, especially in the case where you intend to archive the files for future reference. Or even if you plan to make a print template from which to run future copies or other documents like a fax cover sheet. In addition, brand name ink refills often stand up better to the elements and forces of nature.

For instance, many OEM cartridges are specially formulated to be water resistant, which is a very important property for outdoor banner or flyer printing and especially crucial for those print jobs you intend to transfer onto washable items like clothing. Some of the cheaper cartridges can't make the same boast.

Before you go out to buy a heap of new ink cartridges, consider the result you want to achieve with your print job. Many craft projects like making mouse pads or putting an image on a coffee mug require a top-quality ink to withstand heavy use. Make sure you factor this into your buying decision when the time comes.

However, you don't always have to pay a premium price to get premium quality ink refills. Many companies adhere to high standards when manufacturing compatible inks. Just be sure that your ink supplier provides the information you need to make a wise decision for your print project before you spend your hard earned dollars on cheap ink cartridges for your printer.

There's still great value to be had by shopping online for your inkjet supplies - just make sure you're buying the right type to suit your printing projects and your pocket.