Google eyes radical changes to search

By Michael Estrin

Google will soon make aggressive changes to its search results, with plans to increase the frequency of different types of links that include websites, video clips, images, news and map, according to a report in InfoWorld.

"We're still at the nascent stages," said Sundar Pichai, director of product management at Google. "Going forward, we'll be more aggressive in terms of when we trigger this."

Google launched universal search in May in with the intent of providing more comprehensive search results to its users.

Pichair spoke at Citigroup's Annual Global Technology Conference, where his colleague, Nicholas Fox, indicated that Google may soon break from its tradition of only running text ads along search results.

Google could ultimately begin offering video and image ads alongside search results.