Marketing Strategies Success(TIPS 9):The Truth About Direct Email & Email Lists Part 2 - What`s Safe

Greeting readers,

Today, you`re going to learn how to protect yourself and your money from ineffective email lists.I`m going to introduce you to the safe-and-sound distribution techniques that will ensure that your message is always welcomed into a recipients` inbox, not his/her Trash Bin.

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The Truth About Direct Email & Email Lists Part 2: What`s Safe

Safe Email Marketing

Safe email marketing in the direct marketing/Internet marketing world is called OPT-IN EMAIL MARKETING.This is an important term and one you need to commit to memory as a fundamental building block in successful marketing.

You`ve probably seen ads in trade magazines offering "Opt-in Email Lists."This is your best bet when conducting a direct email campaign. Opt-in lists help you identify people that are "pre-sold" when it comes to receiving offers in the mail. By opting-in to a list, they let you know that they`re eager to read about something new and beneficial.

Safe Email Marketing breaks down into these 2 categories:

1.Paid Safe Lists
2.Opt-In List Rentals

PAID SAFE LISTS

This is a twist on opt-in email marketing where you pay for the privilege of being able to send email to a list of other marketers who have done the same.A paid safe list can range in price from $2 and up.

The advantages:you don`t have to send the emails using your ISP and you won`t have to worry about spam complaints and disclaimers.

OPT-IN LIST RENTAL

This type of list is similar to a standard "specialty" direct mail list.It`s targeted and aimed at people who are interested in what you have to offer.

Companies that offer list rentals usually collect millions of email addresses by advertising well-branded, popular products and services.Also they may offer no-cost
newsletters and/or contests as a way to capture addresses.

Opt-in list rental companies ask interested people to fill out a form on their website.The forms gather as much info as possible, which allows the company to better categorize their email lists according to preferences by industry:
gardening,bodybuilding,Internet marketing, etc.

Of course you`re going to pay more to rent this type of list,but you won`t find a better-targeted audience for your offer.These companies do the mailing for you, so you won`t have access to the names.

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